First In Line Media's latest project, I.L.L. Tees, is a fresh take on urban t-shirts. I.L.L. Tees are not just t-shirts, they are teach shirts that promote a higher level of consciousness, and challenge people to evaluate the way they view the world around them and the possibilities therein. I.L.L. Tees celebrates black culture through products that feature black history, music, film and literature.
I.L.L. Tees is a direct response to the dumbing, numbing effect that popular media has on urban youth and beyond.
I.L.L. stands for "I Lead Leaders," which speaks to our frontrunners-only mentality. Around here, mediocrity is not an option.